CRM Quiz for Grade 3

What does CRM stand for?

• Customer Resource Management

• Customer Review Management

• Customer Retention Management

• Customer Relationship Management

What is one benefit of using CRM?

• Improved Customer Relationships

• More paperwork

• Less communication

• Higher costs

What does eCRM use to manage customer relationships?

• Digital technologies

• Face-to-face meetings

• Paper forms

• Phone calls only

What is one objective of CRM?

• Limit customer interactions

• Reduce customer service

• Build long-term relationships

• Increase costs

Which of these is a myth about CRM?

• CRM is a strategy

• CRM can be used by small businesses

• CRM helps improve sales

• CRM is only for large businesses

What does analytical CRM focus on?

• Selling products

• Analyzing customer data

• Writing letters

• Making phone calls

What is one way Flipkart uses CRM?

• Not using technology

• Tracking customer purchase history

• Ignoring customer feedback

• Only selling in stores

What is a feature of eCRM?

• Online customer interactions

• Limited communication

• Only offline services

• No customer data storage

What is one issue with CRM?

• Too much customer satisfaction

• High customer loyalty

• Data quality issues

• Easy to use

What is a common challenge when implementing CRM systems?

• Improved team collaboration

• High initial costs

• Increased customer engagement

• Better data analysis