Midterm for Industrial Marketing FINAL

It is define as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy the wants and needs of a customer or a consumer.

A handsfree connector and the after sales service and the period of warranty are the add-on features, which are added to the purchase, is consider as what king of product?

It is define as the set of all individuals and organizations that acquire goods and services that enter into the production of other products or services that are sold, rented, or supplied to others.

What type of Industrial marketing exchange is Supply of raw materials to the organization to process the finished goods for the end user or consumer?

• Information Exchange

• Financial Exchange

• Product exchange

• Social Exchange

What kind of industrial marketing exchange when one organization gives the technical knowledge, economic consultancy, or giving replies to organizational questions to another organization it is termed as information exchange?

• Social Exchange

• Information Exchange

• Financial Exchange

• Product exchange

It is defined as the products, which are used for processing or for use in conducting a business.

The following are types of industrial marketing exchange, except:

• Product exchange

• Social Exchange

• Financial Exchange

• Facilities exchange

In the industrial market, markets are relatively concentrated and channels of distribution are shorter; buyers are well informed, highly organized, and sophisticated in purchasing techniques; and multiple influencers con-tribute different points of view to purchasing decisions.

• True

• False

Social exchange is important in areas of increasing uncertainty between buyer and seller, avoiding short-term difficulties and thus maintaining a better relation over a long period of time.

• True

• False

What does IDBI means?