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Market Segmentation Quiz

Authored by Amirah Hakim

Education

12th Grade

Used 5+ times

Market Segmentation Quiz
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A toy company is planning to launch a new line of toys. They decide to target boys aged 7-12. What demographic variable are they using for segmentation?

A. Gender

B. Age

C. Both a and b

D. Income

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A clothing brand is designing lightweight and breathable outfits for customers in tropical climates. What type of segmentation is being used?

Demographic

Psychographic

Geographic

Socio-economic

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company launches an eco-friendly water bottle targeting consumers who care about sustainability and environmental protection. Which type of segmentation is this?

Demographic

Geographic

Psychographic

Socio-economic

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A luxury car brand advertises heavily to individuals with an annual income above $150,000. Which segmentation method is being applied?

Geographic

Socio-economic

Demographic

Psychographic

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A coffee shop chain wants to expand to new locations. They focus on cities with a population of over 500,000, targeting young professionals aged 25-35 who work in offices and enjoy premium coffee. Which segmentation types are being combined here?

Demographic, geographic, and socio-economic

Demographic, psychographic, and geographic

Geographic and socio-economic

Psychographic and demographic

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A fitness app focuses on individuals motivated by a healthy lifestyle and personal growth. What psychographic trait is the app targeting?

Personality

Lifestyle

Values

All of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A winter clothing brand targets customers in colder regions of Europe. What geographic segmentation factor is at play?

Urbanization level

Climate

Region

Population density

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