Service Marketing - module 1

What is a primary characteristic of a service?

• Tangibility

• Intangibility

• Perishability

• Ownership

Which of the following best describes the variability characteristic of services?

• Services are stored for future use.

• Services differ from producer to producer.

• Services are consistent.

• Services do not involve customer participation.

Which definition accurately describes services?

• Physical items that are transferred from seller to buyer.

• Actions or activities performed by one party for another.

• Products manufactured using machinery.

• Commodities exchanged on the stock market.

A car rental service is experiencing ethical issues with hidden fees being charged to customers. What ethical practice should be prioritized to address this issue?

• Transparency in pricing

• Reducing the number of cars available

• Increasing the fees further

• • Offering less variety in car models

Which of the following is a key difference between goods and services?

• Goods are always visible.

• Services are typically produced and consumed simultaneously.

• Goods can be patented.

• Services are easier to control quality.

What does the service continuum illustrate?

• The cost of various services.

• The progression from pure goods to pure services.

• The geographical distribution of services.

• The technological impact on services.

Which category does healthcare fall under in the classification of services?

• Business services

• Personal services

• Non-profit services

• Government services

What does the inseparability characteristic of services imply?

• Services are produced and consumed at different times.

• Services are dependent on their physical products.

• Services are produced and consumed at the same time.

• Services do not vary from one provider to another.

Why is 'People' considered as an additional P in the services marketing mix?

• Because customer service does not impact the service delivery.

• Because interaction with people is crucial in service delivery.

• Because services can be automated completely.

• Because physical evidence is not important.

What is considered an ethical practice in the service sector?

• Overpromising service benefits

• Transparency with customers

• Using aggressive selling tactics

• Misleading advertising