IMC_Union Bank of India

Which is not main promotional tool?

• Marketing mix

• Sales promotion

• Advertising

• Public Relations

The use of short-term incentives to encourage the purchase or sale of a product is called

• Advertising

• Personal selling

• Public relations

• Sales promotion

Qatar Airways used a 3-minute safety video featuring Kevin Hart with a comedic twist. Why did they use humor and a celebrity?

• a. To lower ticket prices

• b. To make safety more engaging and improve brand image

• c. To increase the number of flights

• d. To promote travel discounts

Which one here is not an element of successful integrated marketing

• Engaging Content Creation

• Personalization and Segmentation

• Unified Brand Identity

• Multi-Consumer Engagement

What is the primary goal of a unified approach in Integrated Marketing Communication (IMC)?

• a. To maximize the number of marketing channels used in a campaign.

• b. To ensure consistent messaging across all marketing channels.

• c. To focus solely on digital marketing strategies.

• d. To prioritize cost-cutting over creativity in marketing.

Which of the following tools is most likely to combine persuasive communication with personal engagement in marketing?

• a. Advertising on social media platforms.

• b. Sales promotion using limited-time discounts.

• c. Personal selling through direct interactions.

• d. Public relations campaigns for brand reputation.

Why is consistency considered a key principle in Integrated Marketing Communication (IMC)?

• a. It allows for the use of different messaging across multiple platforms to appeal to diverse audiences

• b. It reduces the cost of marketing campaigns by limiting the number of channels used.

• c. It ensures that the brand's message is clear, cohesive, and easily recognizable across all marketing channels.

• d. It emphasizes the use of traditional marketing methods over digital platforms.

What are the key elements of an advertising strategy?

• target audience, messaging, media channels, budget, and evaluation

• product features, pricing, distribution, and promotion

• competitor analysis, market research, and creative execution

• target audience, messaging, media channels, budget, and evaluation

__ advertising is also called as corporate or image building advertising

• Advocacy

• Public service

• Institutional

• Magazine

__ are order placing machines

• ATM

• Kiosk

• Radio

• Television