مفهوم العلاقات العامة

Assume your company has faced criticism on social media due to a defective product. How can the public relations department handle the crisis?

How can social media be used to improve the image of an organization that has faced criticism?

What is the definition of public relations?

• An administrative function aimed at building a positive image of the organization through communication with the public and managing reputation.

• A marketing strategy to increase sales.

• A method for conducting market research.

What is the importance of public relations?

• Enhancing trust between the organization and the public.

• Improving internal and external communication.

• Managing crises and maintaining the organization's reputation.

Give an example of the role of public relations in crisis management.

• A company issues an official apology and withdraws a defective product to compensate customers.

• A company ignores the criticism.

• A company increases its advertising budget.

List 3 tools of public relations.

• Traditional media (newspapers, television).

• Social media.

• Conferences and public events.

How can social media be used in public relations?

• By posting engaging content, interacting with the audience, and using paid advertisements.

• By avoiding any interaction with the audience.

• By only posting negative news.

Give a practical example of using newsletters in public relations.

• A company sends an email to customers detailing the launch of a new product.

• A company posts on social media.

• A company holds a press conference.