Industrial Marketing

It is the Science and art of identifying , creating and delivering value to satisfy the needs of a target market at a profit.

It is refer as business to business (B2B) marketing or business marketing or organizational marketing.

It is the basin products like iron ore, crude oil, fruits and vegetables.

It is a durable good that is used in production of goods or services.

Features of Industrial Marketing wherein business buyers will be very less as compared to consumer buyers, but purchase in bulk

It is a skill that required to sell the product to industrial buyer.

A demand for industrial goods is ultimately derived from the demand for consumer goods.

It refers to the study of the motives and actions of and influences upon, industrial buyers while engaged in the process of purchasing of goods and services.

Buying situations in B2B wherein more complicated but less sophisticated like cars, trucks.

Controls the flow of information within the buying center.