UVP and USP

What is a value proposition?

• A type of food
• A statement about benefits of products
• A fun game to play
• A way to sell toys

What do you think makes a good value proposition?

• It is clear and helpful.
• It is long and confusing.
• It is only for big companies.
• It is just a fancy name.

Why is a good value proposition important?

• It is only for big companies.
• It is a type of advertisement.
• It makes a company stand out.
• It helps sell more ice cream.

What does McDonald's promise to its customers?

• Food that is only for kids.
• Food that is the same everywhere.
• Food that is served slowly.
• Food that is always cold.

What makes Starbucks special?

• Cheap coffee and loud music.
• High-quality coffee and a nice place.
• Only coffee for kids.
• Coffee that is always cold.

What do you think is the best value proposition?

• One that is only for kids.
• One that is hard to remember.
• One that helps customers feel good.
• One that is confusing.

How does a value proposition help customers?

• It makes things more confusing.
• It is just a fancy word.
• It shows how a product solves a problem.
• It tells them what to buy.

How does Coca-Cola make people feel?

• Sad and lonely.
• Bored and tired.
• Happy and excited.
• Angry and upset.

What is a unique selling point (USP)?

• A fun game to play.
• A type of food.
• What makes a product better than others.
• A way to sell toys.

What is Jollibee's special promise?

• Fast food that is always cold.
• A 'Langham-sarap' experience.
• Only chicken nuggets.
• Food that is hard to find.