Marketing Mix Quiz

What role does the Boston matrix play in marketing?

• It helps in financial accounting.

• It assists in product portfolio analysis.

• It changes the company's address.

• It modifies the company's history.

What is the impact of target market identification on marketing?

• It changes the company's founder.

• It influences product features and advertising.

• It alters the company's mission.

• It modifies the company's history.

Which factor is NOT listed as influencing an integrated marketing mix?

• The target market

• A decision tree

• Competition

• Positioning

What are the 7 Ps of the Marketing Mix?

• Product, Price, Place, Promotion, People, Process, Physical Environment

• Product, Price, Place, Promotion, Packaging, Positioning, People

• Product, Price, Place, Promotion, Planning, People, Process

• Product, Price, Place, Promotion, People, Packaging, Positioning

How might the product lifecycle affect the marketing mix?

• Price skimming might be used at product launch for tech products from well known brands

• The product does not need to be promoted in the launch phase

• In the maturity phase, promotion should focus on awareness of the brand

• After the decline phase the product should be adapted and relaunched

What does an integrated marketing mix mean?

• Each of the 7 Ps works on their own

• All 7 Ps fit together and support each other

• When a brand is recognised

• When the promotional mix targets a mass market

What does an integrated marketing mix prevent?

• Clear consumer understanding

• Messages canceling each other out

• Positive brand image

• Increased customer loyalty

What is a negative effect of a confusing marketing mix on sales?

• Sales increase

• Sales remain stable

• Sales fall

• Sales double

What is a potential effect of the product lifecycle on the physical environment in stores?

• No effect

• Changes in store location

• New products in prominent places with eye-catching displays

• Reduction in store size

What is the term for a product with low market share and low market growth in the Boston Matrix?

• Star

• Cash cow

• Dog

• Question mark