Introduction to Marketing Exam

What is the primary goal of digital marketing?

• To increase company profits through traditional methods

• To promote products and services through digital channels

• To reduce advertising budgets

• To avoid customer interaction

Which of the following is an example of digital marketing?

• Flyers distributed in stores

• TV commercials

• Social media ads

• Newspaper ads

What is SEO in digital marketing?

• Search Engine Optimization

• Social Engagement Optimization

• Sales Enhancement Operations

• Standardized Email Optimization

Which of these platforms is primarily used for influencer marketing?

• Instagram

• Newspaper

• Radio

• TV

What does PPC stand for in digital marketing?

• Public Price Campaign

• Pay Per Click

• Product Price Calculation

• Publicity Plan Creation

What is a 'click-through rate' (CTR)?

• The percentage of visitors who leave a website after one page

• The percentage of people who click on an ad after seeing it

• The time spent on a website

• The number of social media likes on a post

Which of the following is a key benefit of email marketing?

• It reaches everyone in a local area

• It’s a cost-effective way to reach a targeted audience

What is content marketing?

• Advertising products directly

• Sharing informative or entertaining content to engage customers

• Making phone calls to customers

• Offering discounts to all customers

Which social media platform is most focused on professional networking?

• Twitter

• LinkedIn

• Snapchat

• TikTok

What is an example of a mobile marketing strategy?

• Billboards

• Text message promotions

• Flyers

• Radio ads