Project Mngt, Emotional Intelligence and Digital Marketing Exam

Emotional Intelligence involves which of the following?

• The ability to manipulate others

• Understanding and managing your emotions and the emotions of others

• Only being aware of your own emotions

• Ignoring emotional responses in decision-making

Which of the following is a key component of Emotional Intelligence?

• Time management

• Self-awareness

• Budgeting

• Data analysis

A person with high emotional intelligence is most likely to:

• Be insensitive to the emotions of others

• Struggle with understanding their own emotions

• Respond appropriately to the emotions of others

• Avoid social interactions

Which of the following is an example of self-regulation in emotional intelligence?

• Recognizing when you're feeling stressed and calming yourself down

• Ignoring feedback from others

• Immediately reacting to an emotional trigger

• Being unaware of your emotions

Digital marketing primarily uses what type of channels?

• Radio and television

• Billboards and posters

• Online platforms such as social media and search engines

• Printed newspapers

What is SEO in digital marketing?

• Social Engagement Optimization

• Search Engine Optimization

• Smart Engagement Output

• Sales Event Organization

The process of creating and managing online advertisements through platforms like Google and Facebook is known as:

• SEO

• Content Marketing

Which of the following best describes a "landing page" in digital marketing?

• A webpage used for customer support

• A page where users arrive after clicking an ad or link

• A page for product manufacturing information

• A page used for internal company communication

What does the customer journey refer to in digital marketing?

• The physical path customers walk to get to a store

• The emotional and decision-making process a customer goes through when interacting with a brand

• The time it takes to ship a product

• The number of emails a customer receives

In the digital marketing customer journey, the awareness stage is when a customer:

• Makes a purchase decision

• Begins to learn about a brand or product

• Receives a product in the mail

• Shares the product with others