Business Public Relations Quiz

What is the primary goal of public relations?

• To increase sales
• To maintain a positive reputation
• To reduce costs
• To hire employees

Which of the following is NOT a function of public relations?

• Corporate Communications
• Media relations
• Product manufacturing
• Crisis Communications

What type of communication is designed to protect and defend an organization during a public challenge to its reputation?

• Executive Communications
• Internal Communications
• Crisis Communications
• Marketing Communications

Which function of PR involves counseling employees regarding policies and courses of action?

• Corporate Communications
• Internal Communications
• Investor Relations Communications
• Executive Communications

What is the main difference between Marketing Communications and normal marketing?

• Marketing Communications tells the story of a brand, while marketing advertises it
• They are the same thing
• Marketing Communications is only for internal use
• Normal marketing is free, while Marketing Communications costs money

Which PR function is responsible for handling investor events and releasing financial reports?

• Corporate Communications
• Media relations
• Investor Relations Communications
• Executive Communications

What is a brochure in the context of public relations?

• A social media post
• A printed paper document with company information
• An email newsletter
• A television commercial

What is the primary purpose of a press release?

• To advertise products
• To hire new employees
• To provide a brief description of an event or situation
• To criticize competitors

What is a 'dek' in a press release?

• The company logo
• The headline
• A sub-headline that describes the headline in more detail
• The contact information

How are photographs typically used in public relations?

• To decorate office spaces
• To communicate about an event or situation
• To replace written text entirely
• To identify employees