Acquisition and Marketing Strategies Quiz

What is an acquisition strategy in international business?

• Selling a domestic product in a foreign market

• Purchasing another company in a foreign country

• Establishing a new company abroad

• Hiring local marketing agencies

What is one key advantage of an acquisition strategy?

• Reduced cost of marketing

• Avoiding cultural mistakes

• Increased competition in the market

• Creation of new product lines

Which company used the acquisition strategy in India?

• Pepsi

• Coca-Cola

• Starbucks

• McDonald's

Why did Coca-Cola purchase Thums Up?

• To eliminate competition

• To partner with Pepsi

• To create a new brand

• To reduce production costs

What is a centralized marketing strategy?

• Tailoring marketing to a specific country

• Eliminating competition in the foreign market

• Using the same marketing mix globally

• Outsourcing marketing to local agencies

Which company is an example of a centralized marketing strategy?

• Coca-Cola

• McDonald's

• Starbucks

• Thums Up

What is one disadvantage of a centralized marketing strategy?

• Increased marketing costs

• Difficulties in building a global brand

• Cultural mistakes

• Lack of recognition in new markets

What is a decentralized marketing strategy?

• Marketing a single product globally

• Customizing marketing elements for specific countries

• Eliminating competitors in foreign markets

• Using a standardized marketing mix

Which company uses a decentralized marketing strategy?

• Starbucks

• McDonald's

• Coca-Cola

• Pepsi

How does McDonald’s adapt its menu in India?

• By using only plant-based ingredients

• By offering a Chicken Maharaja Mac instead of a Big Mac

• By selling more beverages than food

• By introducing vegan burgers globally