MGT 4150 3

Anheuser-Busch has partially ______ into metal-can manufacturing to gain bargaining power over manufacturers.

• slotted fees

• standardized differentiation

• integrated backward

• switched brands

Companies that make products that enhance the value of a focal firm's products when those products are used together are called ______.

• competitors

• complementors

• KSFs

• suppliers

Longer life expectancies and more wealth in the hands of retirees are examples of shifts in ______.

• seller demographics

• short-term economic growth

• buyer demographics

• increased globalization

Which of the following are factors that affect the intensity of rivalry among competing sellers within an industry? (Choose every correct answer.)

• New entrants

• Suppliers

• Substitutes

• Government regulation

Which circumstances would increase the bargaining power of buyers? (Choose every correct answer.)

• When the differentiation of industry goods is strong

• When the cost for buyers to switch brands is low

• When buyers pose a threat of forward integration

• When buyers are comparatively large and few

• When industry goods are not standardized

In a given industry, all the driving forces push change in the same direction but in different amounts.

• True

• False

Key success factors are so important that all firms in a given industry must pay attention to them or else jeopardize their competitive success.

• True

• False

Which conditions increase rivalry among competing sellers? (Choose every correct answer.)

• When buyer demand is growing slowly

• When the cost of switching brands is low

• When buyer demand is growing rapidly

The competitive factors that most affect industry members' ability to prosper in the marketplace are known as ______ factors.

• profit-margin

• priority

• key success

• competitive-value

When evaluating strategy options, companies must determine whether a competitive ______ exists where competitors are able to create and capture new demand.

• "blue ocean"

• "white space"

• "product vacuum"

• "headwind"