ICT Practice

Sport Brand company wants to create a new Jersey. They have a good online presence with players of their existing games. They ask the players for ideas and scenarios for the new Jersey. What stage of social community building is this?

• Growth

• Leverage

• Creation

• Cultivation

Christopher has been asked to improve the social media community for a health organization. She wants to include job postings and mentoring needs to help people connect. What should he be aware of as he works on this project?

• Privacy violations

• Intellectual property theft

• Financial loss

• Reputation damage

Sports Company had a negative comment posted recently on their social media account. The comment went viral and the company’s brand was damaged. Maria is meeting with the leadership team to discuss the lessons learned from this incident. Which of the following would be the best strategy for Maria to recommend?

• Reduce the number of social media posts to reduce the volume of comments by others.

• Develop a crisis plan that the company’s social media moderators can implement.

• Establish policies covering social media usage and provide training to all company employees

• Simplify the management of social media by eliminating all but one social media platform

Chris manages the social media accounts for the state's 4-H clubs. As he moderates the daily posts, he notices that some posted images have a copyright. Stuart wants to protect the club's social media accounts. What should he implement to ensure the social media accounts are in compliance with the law?

• Require club members to accept a terms-of-use license before they can post on the accounts

• Email the users and request them to show you that they have permission to use the materials

• File a lawsuit against the users for posting copyrighted materials on the site.

• Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.

A Baseball store has some success with social media marketing. They want to improve their social media campaigns while optimizing search engine results. What step can they take to have a positive impact on both?

• Ensure all social media profiles are filled out completely

• Create as many posts as possible, regardless of user engagement

• Share content from third parties that will engage users.

• Make sure all social media posts contain at least one image

A major winter storm has closed a national park. The park service posts the closure on its website and on their social media sites. Several park visitors responded asking for evacuation assistance. What is this behavior known as?

• Crowdsourcing

• Crowdshaping

• Crowdrising

• Crowdfunding

Jose is managing a social media advertising campaign. He has selected a popular social media site. The site has a flat membership fee, plus a pay-per-click fee. Drew will also be outsourcing the graphic design of the ads. How will he calculate the cost-per-click of the campaign?

• Flat membership fee + graphic design fee + pay-per-click fee / number of clicks

• Total budget amount + pay-per-click fee / number of clicks.

• Employee compensation + cost of goods sold + pay-per-click fee / number of clicks.

• Ecommerce site listing fees + website development costs + pay-per-click fees / number of clicks

A self-employed motivational speaker is active on some social media sites. He would like to be on more social media sites but does not have the time to maintain a presence on all of them. What is the most cost-effective way to help potential customers reach him?

• Create a placeholder profile page on other social media sites with a link to his website

• Hire someone to create and maintain his social media accounts

• Expand his marketing efforts through traditional marketing like direct mail.

• Ignore the other sites because his current customers do not participate on them.

Mary has launched a makeup company. She is creating a social media campaign to gain influencers. Her campaign will offer a limited quantity of her lipstick line.  What should she look for when trying to identify the right potential influencers for her audience?

• Promotion, sharing, and engagement

• Reach, relevance, and resonance

  (RRR)

• The 80/20 rule

• The 90/9/1 rule.

Victoria just returned from a Marketing Conference. She is sharing the concept of a persona with her manager. Her manager asked her to explain the benefits. Which of the following could be included in Lisa’s response?

• Tailored content can be created that attracts the primary target audience.

• Avatars can be created based on the personas that will appeal to the audience.

• Upper management will be more likely to increase the department’s budget

• Marketing campaigns will appeal to those who are currently not customers.