
Product development and product lifecycle
Authored by Eleanor McManus
Other
Vocational training
Used 3+ times

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16 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What's the name of this model, used to review and categorise products?
Boston Matrix
New York Matrix
Porter's five forces
The marketing mix
2.
DRAG AND DROP QUESTION
1 min • 1 pt
The Boston Matrix categorises products based on (a)
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which quadrant of the Boston Matrix describes products that are high market share but low market growth?
Star
Cash cow
Question mark
Dog
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which quadrant of the Boston Matrix describes products that are low market share and low market growth?
Star
Cash cow
Question mark
Dog
5.
LABELLING QUESTION
1 min • 1 pt
Add the labels to the correct quadrant
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What does Porter's Five Forces model help business make strategic decisions about?
The competitive environment
Branding
What to sell in the staff canteen
7.
CATEGORIZE QUESTION
2 mins • 1 pt
Group these into whether they are one of the five forces or not
Groups:
(a) Porter's Five Forces
,
(b) Other
Buyer bargaining power
Competition
Staff survey results
Company values
Supplier bargaining power
Availability of substitutes
CEO pay
Threat of new entrants
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