Product development and product lifecycle

What's the name of this model, used to review and categorise products?

• Boston Matrix

• New York Matrix

• Porter's five forces

• The marketing mix

The Boston Matrix categorises products based on ​ (a)  

• what they are made from
• market share and market growth rate
• Brand colours

Which quadrant of the Boston Matrix describes products that are high market share but low market growth?

• Star

• Cash cow

• Question mark

• Dog

Which quadrant of the Boston Matrix describes products that are low market share and low market growth?

• Star

• Cash cow

• Question mark

• Dog

Add the labels to the correct quadrant

a

b

c

d

Dog

Question mark/ problem child

Cash cow

Star

What does Porter's Five Forces model help business make strategic decisions about?

• The competitive environment

• Branding

• What to sell in the staff canteen

Group these into whether they are one of the five forces or not

Groups:

(a) Porter's Five Forces

,

(b) Other

• Company values

• Supplier bargaining power

• Buyer bargaining power

• CEO pay

• Threat of new entrants

• Competition

• Staff survey results

• Availability of substitutes

Match these examples of substitutes

• Electric car

• Petrol car

• Streaming services

• Video conferencing

• Mobile phone

• Landline

• Uber

• Traditional TV

• Air travel

• Taxi

It is harder for new companies to enter the market if there are​ (a)   and/or lots of​ government (b)  

• high start up costs
• low start up costs
• rules and regulations
• support

What are the benefits and risks of a large portfolio?

Groups:

(a) Benefits

,

(b) Risks

• High marketing costs

• Easier to launch new products

• Spread risk

• Greater brand awareness

• Increased research and development costs

• Strain on resources

• Capture different market segments