Flash Card Quiz:Distribution Methods and Marketing Concepts

Which type of distribution involves using both physical stores and online platforms?

• Traditional distribution

• Modern distribution

• Direct distribution

• Multi-channel distribution

Sebastian is exploring different ways to sell his handmade candles. What is an example of a multi-channel distribution method he could use?

• Direct mail

• Bricks & clicks

• Door-to-door sales

• Telemarketing

Which distribution method involves selling directly to consumers without intermediaries?

• Traditional distribution

• Modern distribution

• Direct distribution

• Multi-channel distribution

Charlie is planning a marketing strategy for his new line of eco-friendly products. Which of the following is NOT a factor that might influence his marketing mix?

• Position in life cycle

• Boston Matrix

• Type of product

• Weather conditions

What does the Boston Matrix help to analyse?

• Distribution channels

• Product positioning

• Market growth and share

• Customer satisfaction

Label the following on your diagram, Dogs, Cash Cows, Question Marks, Stars

a

b

c

d

Stars

Dogs

Cash Cows

Question Marks

Match the following definitions to the relevant aspect of the marketing mix

• How the service is delivered

• Process

• The look and feel of the store

• Physical Environment

• Individuals involved in service delivery

• People

What is a key consideration when determining the target market?

• Product color

• Market size

• Distribution method

• Competitor pricing

Which of the following would be used in a traditional distribution method?

• Electronic Commerce

• Retail stores

• Wholesaler

• Mobile Commerce

What is the primary focus of modern distribution?

• Selling overseas

• Using fewer Intermediaries

• Using many Intermediaries

• Selling via online