Chapter 6 Practice Questions

Chapter 6 Practice Questions

12th Grade

30 Qs

quiz-placeholder

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Chapter 6 Practice Questions

Chapter 6 Practice Questions

Assessment

Quiz

Business

12th Grade

Practice Problem

Medium

Created by

P. Rosa

Used 2+ times

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30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A market segment profile may cover such aspects as demographic characteristics, geographic factors, product benefits sought, lifestyles, brand preferences, and usage rates.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A firm ordinarily uses the same sales forecasting method for determining short-range and long-range sales forecasts.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The ways in which customers use a particular product may be a basis for segmenting the market.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Family life cycle is a psychological dimension used for segmenting markets.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A segmentation variable is used to group smaller markets into one larger market.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sales forecasts are always long-range in nature.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A market is a group of people who, as individuals, have needs for products in a product class and have the ability, willingness, and authority to purchase such products.

True

False

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