Understanding Minority Influence in Psychology

What is minority influence?

• When a large group influences the beliefs and behaviour of a small group.

• When one person or a small group influences the beliefs and behaviour of others.

• When a group changes its beliefs to match the majority.

• When a minority group is ignored by the majority.

Which of the following is NOT one of the three main processes used by successful minorities?

• Consistency

• Commitment

• Flexibility

• Conformity

What does diachronic consistency refer to?

• Consistency within the group.

• Consistency over time.

• Consistency in public behaviour.

• Consistency in private beliefs.

What is the augmentation principle?

• The idea that minorities should be flexible in their approach.

• The concept that personal sacrifice enhances attention to a cause.

• The principle that minorities should conform to the majority.

• The belief that consistency is not important for minority influence.

What is the snowball effect in the context of minority influence?

• The gradual decrease in the influence of a minority.

• The rapid increase in the number of people adopting the minority view.

• The process of minorities becoming more rigid over time.

• The tendency of majorities to ignore minority views.

What was the main finding of Moscovici’s Blue-Green Slide Study?

• Inconsistent minorities have a greater influence than consistent ones.

• Consistent minorities can influence the majority to a significant extent.

• Gender does not play a role in minority influence.

• Majority influence is always stronger than minority influence.

What is a key criticism of Moscovici’s study?

• It only included male participants.

• It lacked a control group.

• It was gender- and culture-biased.

• It did not measure the influence of flexibility.

Which study supports the idea that minorities encourage deeper processing?

• Moscovici’s Blue-Green Slide Study

• Martin et al.'s study

• Neto et al.'s research

• The suffragettes' movement

What is a real-world example of successful minority influence?

• The majority always maintaining power.

• The suffragettes achieving voting rights for women.

• Minorities failing to change societal norms.

• The majority ignoring minority views.

Why is flexibility important for minority influence?

• It shows that the minority is weak.

• It prevents the minority from being seen as unreasonable.

• It allows the minority to conform to the majority.

• It ensures the minority remains consistent.