Midterm Assessment in Business Marketing

An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

• Marketing

• Marketing Research

• Production

• Sales

A ______ is a state of felt deprivation about something that is deemed to be necessary.

• needs

• wants

• toyo

• none of the choices

This is the manifestation of needs

• needs

• wants

• toyo

• None of the choices

What kind of orientation can you find on Stage 3: supply > demand?

• Marketing orientation

• Product orientation

• sales orientation

• production orientation

"Building a better mousetrap" is a mindset you can find in which kind of orientation?

• Marketing orientation

• Product orientation

• sales orientation

• production orientation

In the origin of marketing, what kind of orientation can we find in stage 4?

• Marketing orientation

• Product orientation

• sales orientation

• production orientation

This is the person who first suggests the idea of buying a particular product or services.

• Initiator

• Buyer

• decider

• user

The person who makes the actual purchase.

• Initiator

• Buyer

• decider

• user

The person or persons who end up actually using the product.

• Initiator

• Buyer

• decider

• User

The person who ultimately has a final say on what to buy.

• Initiator

• Buyer

• decider

• user