Brand Management - Topic 1

Brand Management - Topic 1

Professional Development

40 Qs

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Brand Management - Topic 1

Brand Management - Topic 1

Assessment

Quiz

Business

Professional Development

Practice Problem

Medium

Created by

Anand Kopare

Used 1+ times

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40 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best defines a brand?

A marketing campaign

A term, name, symbol, or design that identifies a product

A sales strategy

A logo only

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which activity is a part of branding?

Producing goods

Building and communicating a brand's identity

Tracking sales figures

Conducting market research only

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a component of brand equity?

Brand awareness

Brand loyalty

Production cost

Perceived quality

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In branding, a product's emotional connection is best related to:

Price and utility

Trust and recognition

Features and reliability

Logo design

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of brand reinforcement?

Launching a new product

Improving customer experience through existing services

Developing a new logo

Creating a competitor analysis

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of place-based branding?

McDonald's Happy Meal

Paris being called 'The City of Love'

Nike's tagline 'Just Do It'

Apple's minimalistic logo

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Birds/animal forms in branding are used to convey:

Utility and features of a product

Emotional traits like trustworthiness or freedom

Manufacturing quality

None of the above

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