MGT 4150 4

Which of the following are factors that help indicate the success of a company's business strategy? (Choose every correct answer.)

• Sales and earnings growth

• The company's stock price

• Employee compensation

• The rate of customer retention

A company's sales revenues minus the cost of goods sold divided by the sales revenues is called the company's ______ margin.

• operating profit

• net profit

• gross profit

• current profit

To appraise a company's strengths, managers determine how well the firm performs key aspects of the business, including which of the following? (Choose every correct answer.)

• Organizing the mail room

• Sales and marketing

• Customer service

• Supply chain management

Which of the following are key components of a company's competitive strategy? (Choose every correct answer.)

• Information technology

• Accounts payable

• Marketing

• Human resources

Which of the following are profitability ratios that help determine a company's financial performance? (Choose every correct answer.)

• Total return on assets

• Net return on total assets

• Debt-to-equity ratio

• Price-to-earnings ratio

• Net profit margin

The simplest tool for evaluating a company's overall market situation is known as ______ analysis.

• R&D

• VRIN

• RFID

• SWOT

In a SWOT analysis, something a firm does well or a quality it has that increases its competitiveness in the marketplace is a ______.

• success

• strength

• victory

• triumph

Which of the following are characteristics of a company's core competence? (Choose every correct answer.)

• It exceeds comparable competences of the company's rivals.

• It contributes to the company's profitability.

• It is central to a company's strategy.

• It is competitively valuable.

Which of the following are considered internal weaknesses of a company? (Choose every correct answer.)

• Unproven skills

• Hard-to-copy resources

• Inferior intellectual capital

• Deficiencies in intangible assets

Which of the following are potential market opportunities that managers try to identify when tailoring strategy to a company's situation? (Choose every correct answer.)

• Expansion into new geographic markets

• Falling demand for the industry's product

• Acquiring rival companies with attractive capabilities

• Serving additional customer groups or market segments