3.2 Influences on Business

What is e-commerce?

• An online calendar system that enables appointments to be made

• A method of buying and selling products using an electronic network

• A method of selling electronic products to customers

Which of these payment methods does not depend on technology?

• Chip and pin

• Cash

• Contactless payments

What is digital communication?

• Verbally sharing information

• Sharing information in written form

• Sharing information electronically

Which of the following would not be considered a social media website?

• TV news channel

• Facebook

• YouTube

How might new technology reduce business costs?

• New technology can enable remote meetings, saving on travelling costs

• New technology requires additional staff training

• New technology involves buying expensive equipment

In which of these scenarios would email be the most suitable form of digital communication?

• A verbal message needs to be shared with a small group of senior managers

• A few staff need to be trained on the use of a new software package

• A short written message needs to be shared with a large number of staff

Which of the following is a disadvantage of using an online payment processing service?

• Each customer transaction incurs a fee for the business

• It allows customer payments to be processed quickly

• It allows customers to pay in a convenient way

Why should businesses make effective use of social media?

• To allow staff to access Facebook at work

• To interact with customers to gain feedback

• To avoid dealing with customer complaints

Which of the following is an example of how technology has affected the marketing mix of businesses?

• Contactless payments can be made for purchases of up to £30

• Businesses can save money as fewer staff are needed to sell online

• Customers can easily check the prices of competitors’ products

Which of these business activities is possible because of e-commerce?

• Local restaurants offering a food delivery service using an app

• A clothes retailer holding a sale in January

• A fast food restaurant offering a drive-through service