Business Plan Review

Who is considered a consumer according to the learning material?

• Someone who buys a product

• Someone who uses a product

• Someone who encourages others to buy a product

• Someone who sells a product

What role does an influencer play in the context of selling products?

• Buys a product

• Uses a product

• Encourages someone else to buy/use a product

• Manufactures a product

What does the term 'demographics' refer to?

• The study of weather patterns

• The characteristics of a population

• The analysis of economic trends

• The exploration of historical events

What does the term "Geographics" refer to in the context of customer analysis?

• The age of your customers

• The income level of your customers

• Where your customers live

• The hobbies of your customers

Which of the following is an example of a geographic category?

• Income level

• City-dweller

• Age group

• Occupation

What are psychographics used to understand?

• Why your customers buy

• How much your customers spend

• Where your customers live

• What your customers eat

Which of the following is NOT typically included in psychographics?

• Attitudes

• Beliefs

• Income

• Hobbies

What does buying behavior refer to?

• How people buy and use a product

• The cost of a product

• The quality of a product

• The availability of a product

What can influence buying behavior?

• Advertising influence

• Product weight

• Store size

• Manufacturing date

What is included in the 'Price' category of marketing?

• Advertising

• Discounts

• Brand

• Delivery