Google Analytics Quiz

You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. In this report, what is device type?

• A dimension

• A metric

• An event

• A user

Answer explanation

In data reporting, a "dimension" is a category or attribute used to organize and analyze data. In this case, "device type" (e.g., desktop, mobile) is a dimension because it categorizes users based on the type of device they use, helping you analyze trends or patterns over time.

You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?

• Funnel exploration

• Free form

• Segment overlap

• Cohort explorations

Answer explanation

Funnel exploration visualizes the steps users take towards a key goal (like making a purchase). It shows how many users start, and how many drop off at each step, revealing bottlenecks and areas for improvement.

How can Google Ads use audiences from Google Analytics when the two are linked?

• Audiences in Google Ads can be used to target ad campaigns

• Audiences in Google Ads can be used to see industry benchmarking data

• Audiences in Google Ads can be contacted for customer research

• Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

Answer explanation

When Google Ads and Google Analytics are linked, audiences created in Google Analytics can be imported into Google Ads. These audiences can then be used to target specific groups of users with tailored ad campaigns, ensuring your ads reach the right people based on their behavior and interactions on your website.

Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?

• Engagement

• Acquisition

• Monetization

• Demographics ​

Answer explanation

The "Acquisition" section in Google Analytics provides insights into where your website visitors are coming from, such as search engines, social media, or direct visits. It helps you understand which channels are driving traffic to your site, allowing you to optimize your marketing efforts effectively.

You've created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?

• • As events

• • As sessions

• • As hits

• • As views

Answer explanation

Google Analytics 4 (GA4) measures and reports user interactions, such as page views, clicks, or purchases, as events. Every interaction is tracked as an event, providing insights into user behavior nd engagement.

You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days. In this report, which of these is a "metric" in Google Analytics?

• • How many users were on mobile phones

• • The device types, desktops and mobile phones

• • The date range setting for the last 30 days

• • Where users came from before reaching your site

Answer explanation

In Google Analytics, a "metric" is a quantifiable measurement. In this case, "How many users were on mobile phones" is a metric because it measures the number of users accessing your site or app specifically from mobile devices.

When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics be used in Google Ads?

• • Google Ads can use these conversions to optimize your bids for ad placements

• • Google Ads can use these conversions to adjust and optimize your ad copy

• • Google Ads can use these conversions to see industry benchmarking data

• • Google Ads can use these conversions to generate new keyword ideas

Answer explanation

By linking Google Ads to Analytics, you can use conversion data to make your ads more effective. Google Ads can then optimize your bids to show your ads to the most likely customers.

You're using Google Analytics for your website. In which situation could you use the Engagement overview report?

• • You're interested in seeing which pages on your site are getting the most traffic.

• • You're interested in seeing where users are coming from before landing on your website.

• • You're interested in monitoring user activity as it is happening on your site.

• • You'd like insight into your users' interests they've expressed through their online browsing and purchase activities.

Answer explanation

The Engagement overview report in Google Analytics helps you identify which pages on your website are receiving the most traffic. It provides insights into user interaction, making it useful for understanding popular content and optimizing your site.