General Election 1997 - Role of the Media Quiz

What was a significant factor in the 1997 General Election?

• The influence of radio broadcasts

• The impact of spin doctors

• The role of social media

• The use of online campaigns

Which newspaper famously claimed 'It was the Sun what won it' after the 1992 election?

• The Guardian

• The Times

• The Sun

• The Daily Mail

Who was the key figure on the Labour side responsible for media management in 1997?

• John Smith

• Rupert Murdoch

• Peter Mandelson

• Alistair Campbell

Which party did The Sun back in the 1997 General Election?

• Conservative

• Labour

• Green Party

• Liberal Democrats

What was the polling range for Labour in the 1997 election according to different pollsters?

• 30% to 40%

• 20% to 30%

• 50% to 60%

• 43% to 53%

Which newspaper had a large Conservative lead among its readers in 1997?

• The Mirror

• The Independent

• The Guardian

• The Express

What was a major reason for the decline in Conservative votes by 1997?

• Labour's new policies

• Lack of media coverage

• Conservative scandals and division over Europe

• Economic recession

Which newspaper's readers showed the biggest increase in Labour support in 1997?

• The Financial Times

• The Telegraph

• The Sun

• The Times

What was the role of Alistair Campbell in the 1997 election?

• Media advisor

• Campaign manager

• Party leader

• Pollster

Which newspaper was traditionally conservative but did not back any party in 1997?

• The Sun

• The Guardian

• The Independent

• The Times