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Marketing Functions (MK-002)

Authored by Andrew Thonstad

Business

9th Grade

Used 3+ times

Marketing Functions (MK-002)
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing

responsibilities

functions

tactics

strategies

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?

Selling

Product/Service management

Pricing

Market planning

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing function involves creating the correct product mix for a business?

Product/Service management

Selling

Marketing-information management

Financing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.

promotion
pricing
financing
purchasing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of

market planning

product/service management

marketing-information management

product development

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

purchasing
pricing
planning
promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing function involves determining where products will be sold?

Channel management

Servicing

Promotion

Selling

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