This is the amount customers pay for the product

• Price
• Value
• Retail
• Cost

What really determines the value that customers place on entertainment and sports?

• Whatever owners and producers decide to charge for the product.
• The customer’s perception of the product’s quality and/or value.
• Whatever ticket brokers decide to charge for that particular event.
• The players or performers will determine the price customers pay. 

Which stage of the sales process is demonstrated when an employee provides a customer with detailed information about the product?

• Customer engagement

• Product knowledge

• Response to customer feedback

• Post-sales service

Which stage of the sales process would providing wide aisles and exciting visual displays be an example?

• Customer engagement

• Speed of service

• Post-sales service

• Product knowledge

Which customer need is met when a large supermarket offers shoppers a range of payment options from which to choose?

• Friendliness

• Politeness

• Convenience

• Product information

Which best describes the process of making a customer connect with the business and its products/services?

• Post-sales service

• Customer engagement

• Product knowledge

• Providing customers with the opportunity to give feedback to a firm

Which stage of the sales process is being met when an electrical retailer offers a 3-year warranty on all purchases?

• Product knowledge

• Speed and efficiency of service

• Customer engagement

• Post-sales service

Which areas of customer service does Amazon pride itself?

• Speed of delivery

• Free delivery on all items

• Price matching products that are cheaper elsewhere

• Guaranteed time of delivery

What describes the stages involved from initially engaging with a customer through to offering customer support after product purchase?

• Customer feedback

• Post-sales service

• Customer engagement

• The sales process

What stage of the sales process would an employee greeting a customer and offering help when required be an example of?

• Product knowledge

• Customer engagement

• Post-sales service

• Speed of service