SWOT and PESTLE in Tourism Analysis

What does SWOT stand for in tourism analysis?

• Strategy, Work, Objectives, Targets

• Strengths, Weaknesses, Opportunities, Threats

• System, Work, Operation, Tactics

• Strengths, Wealth, Opportunities, Techniques

Which of the following is an example of a strength in the tourism industry?

• High crime rate in tourist areas

• Well-developed infrastructure and transportation

• Economic recession

• Increased competition from other destinations

Which of the following is a weakness in the tourism industry?

• Favorable government policies

• Seasonal fluctuations in tourist arrivals

• Emerging travel trends

• Partnerships with global travel agencies

Which of these is considered an opportunity in tourism SWOT analysis?

• Political instability

• Poor road conditions

• Rising interest in eco-tourism

• Increased operational costs

What is an example of a threat to the tourism industry?

• Development of new tourism infrastructure

• Economic downturn affecting travel spending

• Increase in international travellers

• Government incentives for tourism businesses

What does PESTLE stand for?

• People, Economy, Science, Tourism, Law, Ethics

• Political, Economic, Social, Technological, Legal, Environmental

• Pricing, Expenditure, Sales, Taxes, Logistics, Environment

• Public, Entertainment, Safety, Transport, Law, Education

Which factor in PESTLE analysis considers government policies, regulations, and stability?

• Social

• Economic

• Political

• Legal

A weak local currency attracting more international tourists falls under which PESTLE factor?

• Political

• Economic

• Environmental

• Technological

The rise of social media marketing in tourism is an example of which PESTLE factor?

• Economic

• Legal

• Technological

• Environmental

Which of the following is an environmental factor affecting tourism?

• Changes in visa regulations

• Natural disasters and climate change

• Online booking platforms

• Labour laws in tourism businesses