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Market Research Methods Quiz

Authored by Scott Reagan

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Market Research Methods Quiz
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40 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of conducting market research?

To increase sales
To understand customer needs and preferences
To reduce costs
To hire new employees

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a method of primary market research?

Surveys
Focus groups
Interviews
Competitor websites

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential disadvantage of using questionnaires for market research?

They are too expensive
They provide outdated information
Response rates are often low
They are too detailed

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might a focus group be more useful than a survey?

It's cheaper
It provides more detailed responses
It reaches more people
It's faster to conduct

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key advantage of conducting interviews for market research?

They are inexpensive
They allow for follow-up questions
They always guarantee honest answers
They can reach a large sample size

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an advantage of primary market research?

It's always cheap
It provides information specific to the business
It's quick to conduct
It's easy to collect

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is secondary market research?

Collecting new data directly from customers
Analyzing competitors' products
Collecting existing data that has already been produced
Conducting internal company surveys

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