Market Research Methods Quiz

What is the primary purpose of conducting market research?

• To increase sales
• To understand customer needs and preferences
• To reduce costs
• To hire new employees

Which of the following is NOT a method of primary market research?

• Surveys
• Focus groups
• Interviews
• Competitor websites

What is a potential disadvantage of using questionnaires for market research?

• They are too expensive
• They provide outdated information
• Response rates are often low
• They are too detailed

Why might a focus group be more useful than a survey?

• It's cheaper
• It provides more detailed responses
• It reaches more people
• It's faster to conduct

What is a key advantage of conducting interviews for market research?

• They are inexpensive
• They allow for follow-up questions
• They always guarantee honest answers
• They can reach a large sample size

Which of the following is an advantage of primary market research?

• It's always cheap
• It provides information specific to the business
• It's quick to conduct
• It's easy to collect

What is secondary market research?

• Collecting new data directly from customers
• Analyzing competitors' products
• Collecting existing data that has already been produced
• Conducting internal company surveys

Which of the following is an example of secondary market research?

• Conducting a focus group
• Analyzing newspaper articles
• Interviewing customers
• Distributing surveys

What is a potential disadvantage of using secondary market research?

• It's too expensive
• It takes too long to gather
• The information might be outdated
• It's too specific to the business

Why might a business choose to use secondary market research over primary market research?

• It's always more accurate
• It's quicker and cheaper to gather
• It provides more detailed information
• It allows for direct customer interaction