Digital Marketing and E-commerce Flashcard

Front

When a popular Instagram personality promotes a brand’s new product line, they are acting as a(n) _________________________.

Back

Influencer

Front

Before deciding on which smartphone to buy, Lisa used the strategy of ________________________ by looking at various models and their features across different stores.

Back

Comparison shopping

Front

Websites that make it difficult to cancel a membership or mislead you into making unintended purchases are using a design strategy known as a(n) ________________________.

Back

Dark pattern

Front

If you receive an email that looks like it's from your bank asking for your password but the email address seems suspicious, it's likely a(n) ________________________ designed to steal your personal information.

Back

Phishing scam

Front

Many stores offer a policy where they will match a competitor’s lower price on the same item, a practice known as ________________________.

Back

Price matching

Front

Netflix charges a monthly ________________________ fee, which allows users unlimited access to its library of movies and TV shows.

Back

Subscription

Front

A(n) ________________________ is when hackers break into a company’s system and steal private information such as customers’ passwords or credit card numbers.

Back

Data breach

Front

For added security, many online accounts give you the option to enable ________________________, which requires you to enter your password as well as a one-time verification code.

Back

Two-factor authentication

Front

When comparing prices of packaged goods, savvy shoppers look at the ________________________, which shows the cost per unit of measure (like per ounce or per liter) to get the best deal.

Back

Unit price

Front

A(n) ________________________ is a small file that a website can store on your device to remember your preferences and browsing history.

Back

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