Quiz Diplomado Branding 2025
Authored by Maria Mesa
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University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
La arquitectura de marca:
Jerarquiza los cargos al interior de la empresa
Define la estructura gráfica de las marcas.
Especifica la tipografía, color, y textura.
Construye y organiza estratégicamente el portafolio de las marcas.
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
El modelo monolítico Utiliza una única marca tanto a nivel corporativo como para todos los productos y líneas de negocio
verdadero
falso
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Una fragancia corporativa recibe el nombre de
Sensorial Branding
Odotipo
Olor de marca
Marca olfativa
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
El branding sensorial busca enfocarse solo en la experiencia visual del consumidor hacia las marcas
Verdadero
Falso
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Según el Neuromarketing, el sistema límbico responde al estímulo:
Racional
Físico
Emocional
Cultural
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
El Customer Journey Map es una herramienta para calcular la rentabilidad y presupuestos de una marca
Verdadero
Falso
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
La etnografía es una herramienta de investigación que me arroja datos cuantitativos
Verdadero
Falso
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