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Unit 1: Introduction Web Analytics Quiz

Authored by Divya Anchan

Business

University

25 Questions

Used 5+ times

Unit 1: Introduction Web Analytics Quiz
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of "bounce rate" in web analytics?

Number of sessions

Percentage of single-page sessions

Total page views

Number of unique visitors

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which metric indicates the total number of unique visitors to a website?

Sessions

Users

Pageviews

Traffic

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which Google Analytics report helps you track traffic sources?

Acquisition

Audience

Behavior

Conversion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What term refers to the number of pages viewed by visitors?

Sessions

Pageviews

Visitors

Conversions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does "session duration" measure?

Time spent on a page

Time spent on the site

Number of sessions

Number of pageviews

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which metric helps to track how long a visitor stays on a specific page?

Time on site

Bounce rate

Time on page

Exit rate

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is "conversion rate"?

Number of sessions

Percentage of conversions per total visits

Average time spent on site

Number of new users

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