Entr.2B U2L2

What are the four main stages of the product life cycle?

• Introduction, Growth, Maturity, Decline

• Launch, Growth, Peak, Decline

• Start, Expand, Mature, End

• Birth, Growth, Maturity, Death

During the Introduction stage, companies often use ______ to get noticed by potential customers.

• Advertising campaigns

• Price cuts

• Product recalls

• Employee layoffs

Driverless cars could soon disrupt the way we ______ and move from place to place.

• eat

• travel

• sleep

• work

What is the connection between early adopters and new technology?

• They are cautious

• They embrace new technology and enjoy taking risks

• They wait for reviews

• They prefer traditional methods.

What does the data suggest about the market segment for self-driving cars?

• It is based on age

• It is based on location

• It is not reducible to age, location, or income

• It is based on income.

Which of the following vehicles are mentioned as being in the Growth stage?

• Ford Focus

• Tesla

• Nissan Leaf

• Both B and C

The Growth stage is characterized by rising sales and emerging market ______.

• A) stability

• B) competition

• C) decline

• D) monopoly

What is the result of increased competition in the Growth stage?

• Higher prices

• More affordable products

• Decreased sales

• Limited customer base

What is a key characteristic of the Growth stage in product development?

• Decreased competition

• Increased customer awareness

• Reduced promotion

• Limited market reach

What are two areas of customer concern mentioned in the Growth stage of electric vehicles?

• A) Price and availability

• B) Speed and battery technology

• C) Design and color

• D) Brand and warranty