Quiz sobre Marketing Digital
Authored by Anisa Tiznado
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University
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14 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Según Arias (2014), el marketing digital se basa en:
Marketing tradicional
Nuevas tecnologías
Publicidad impresa
Televisión
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Cuál de las siguientes tácticas NO se menciona como parte del marketing digital?
SEO
SEM
Publicidad en radio
Email marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué característica del marketing digital permite la comunicación bidireccional?
Alcance limitado
Costo alto
Interactividad
Segmentación difícil
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Cuál es una ventaja del marketing digital en comparación con el marketing tradicional?
Alcance limitado
Costo elevado
Interactividad unidireccional
Segmentación precisa
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué periodo se considera el inicio del marketing digital?
2000-2010
1990-2000
2010-2020
1970-1990
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué evento marcó el boom de Internet?
Aparición de redes sociales
Lanzamiento de Google Ads
Uso de correo electrónico
Creación de navegadores web
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué estrategia se centra en crear contenido valioso para atraer a la audiencia?
Marketing de contenido
Email marketing
SEM
SEO
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