Logos Pathos Ethos

Front

Rhetorical device used in ads to portray a company as reliable, honest, and credible.

Back

ethos

Front

Rhetorical device that appeals to logic

Back

logos

Front

This rhetorical device refers to an argument that appeals to one's emotions.

Back

pathos

Front

Select the PREDOMINANT rhetorical device targeted:
"There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."
Options: Ethos , Pathos, Logos

Back

Pathos

Front

Select the PREDOMINANT rhetorical device targeted: A child is shown covered in bug bites after using an inferior bug spray. Options: Ethos, Pathos, Logos

Back

Pathos

Front

Select the PREDOMINANT rhetorical device targeted: Cardiologists recommend Ecotrin more than any other brand of aspirin. Options: Ethos, Pathos, Logos

Back

Ethos

Front

Sprite Zero is 100% sugar-free. Options: Ethos, Pathos, Logos

Back

Logos

Front

A 32-oz. bottle of Tides holds enough to wash 32 loads. Which rhetorical appeal does this represent?

Back

Logos

Front

Identify the rhetorical appeal: "You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers." Options: Ethos, Pathos, Logos

Back

Ethos

Front

"In 25 years of driving the same route, I haven't seen a single deer."

Back

Logos