PRELIM-QZ1

Globalization has had no significant impact on advertising strategies.

• TRUE

• FALSE

Integrated Marketing Communication (IMC) aims to unify marketing messages for consistency.

• TRUE

• FALSE

Synergy in IMC means that individual messages have more impact when used separately.

• TRUE

• FALSE

Relationship marketing focuses on creating long-term relationships with customers rather than just making transactions.

• TRUE

• FALSE

Losing a customer due to poor service has no real financial impact on a company.

• TRUE

• FALSE

Defensive marketing is generally more cost-effective than offensive marketing.

• TRUE

• FALSE

Loyal customers are valuable because acquiring new customers is almost five times as expensive as retaining existing ones.

• TRUE

• FALSE

A basic transactional relationship involves continuous follow-ups with customers.

• TRUE

• FALSE

In a proactive relationship, a company occasionally contacts customers to offer useful product tips.

• TRUE

• FALSE

The integration triangle is used to analyze how different marketing messages interact.

• TRUE

• FALSE