PRELIM-QZ1

PRELIM-QZ1

University

30 Qs

quiz-placeholder

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PRELIM-QZ1

PRELIM-QZ1

Assessment

Quiz

Computers

University

Easy

Created by

MARY GRACE VENTURA

Used 2+ times

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Globalization has had no significant impact on advertising strategies.

TRUE

FALSE

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Integrated Marketing Communication (IMC) aims to unify marketing messages for consistency.

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Synergy in IMC means that individual messages have more impact when used separately.

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Relationship marketing focuses on creating long-term relationships with customers rather than just making transactions.

TRUE

FALSE

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Losing a customer due to poor service has no real financial impact on a company.

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Defensive marketing is generally more cost-effective than offensive marketing.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Loyal customers are valuable because acquiring new customers is almost five times as expensive as retaining existing ones.

TRUE

FALSE

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