Globalization has had no significant impact on advertising strategies.
PRELIM-QZ1

Quiz
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Computers
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University
•
Easy
MARY GRACE VENTURA
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
TRUE
FALSE
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Integrated Marketing Communication (IMC) aims to unify marketing messages for consistency.
TRUE
FALSE
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Synergy in IMC means that individual messages have more impact when used separately.
TRUE
FALSE
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Relationship marketing focuses on creating long-term relationships with customers rather than just making transactions.
TRUE
FALSE
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Losing a customer due to poor service has no real financial impact on a company.
TRUE
FALSE
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Defensive marketing is generally more cost-effective than offensive marketing.
TRUE
FALSE
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Loyal customers are valuable because acquiring new customers is almost five times as expensive as retaining existing ones.
TRUE
FALSE
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