Basic Merchandising Concepts (ICEV)

Which of the following is the correct formula for calculating market share?

• Total market sales - firm’s total sales

• Total market sales ÷ firm’s total sales

• Firm’s total sales - total market sales

• Firm’s total sales ÷ total market sales

Which of the following is the primary objective of merchandising?

• To increase brand awareness

• To enhance the customer experience

• To understand the needs of customers

• To improve or maintain the company’s image

Which of the following is the term used to describe the tendencies, patterns and processes involved when customers make purchasing decisions?

• Psychographics

• Demographics

• Buying behavior

• Intrinsic habits

Successful merchandising can build customer loyalty.

• True

• False

Incorporating __________ makes merchandising techniques more effective.

• Employee personalities

• Controversial issues

• Customer values

• Erratic elements

Which of the following is NOT a function of displays?

• Indicate products which go together

• Improve the affordability of products

• Demonstrate how the product is used

• Show the variety of product options

In which type of store are you most likely to see architectural displays?

• Home improvement store

• Women’s clothing store

• Office supply store

• Supermarket

In which type of display are fragile items most likely to be kept?

• Architectural display

• Point-of-sale display

• Open display

• Closed display

Which type of display is used to encourage impulse purchases?

• Architectural display

• Point-of-sale display

• Open display

• Closed display

Which of the following are visual diagrams showing where products belong on a sales floor?

• Floor flow charts

• Product blueprints

• Merchschemes

• Planograms