Chapter 17 Marketing Quiz

Chapter 17 Marketing Quiz

9th - 12th Grade

24 Qs

quiz-placeholder

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Chapter 17 Marketing Quiz

Chapter 17 Marketing Quiz

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

marvin harness

Used 82+ times

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24 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of consumer promotion is an art contest run by a cereal company that is offering a trip to Disneyland for the winner?

premiums

licensing

product samples

incentives

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a special price discount that is given as an incentive to wholesalers and retailers?

slotting allowance

product incentive

promotional allowance

rebate

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The business often has the least control over which type of promotion?

publicity

advertising

personal selling

sales promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Outward Bound is selling a backpack together with a pair of hiking boots at one-third off their regular combined price. What type of promotion is this?

incentives

product sample

deal

sponsorship

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Green Place is a gift store selling items that are compatible with ecological issues. Chris coordinates all of the marketing activities of The Green Place so that the store projects the right image to its customers. What is Chris directly involved in?

personal selling

sales promotion

publicity

advertising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___________________ is the type of non-personal promotion in which a business can use a variety of media for presentation.

Advertising

mix

kiosk

promotion

sample

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A promotional ____________________ is a cost-effective combination of strategies designed to reach a company's goals.

Advertising

mix

kiosk

promotion

sample

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