Advertising Technique
Authored by Margaret Anderson
English
4th Grade
CCSS covered
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20 questions
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1.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Makes the claim that EVERYONE is using this product, and you should, too.
Celebrities
Must have
Special Ingredients
Price
Tags
CCSS.RI.3.5
CCSS.RI.4.5
CCSS.RI.4.8
CCSS.RI.5.5
CCSS.RI.5.8
2.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Advertisers sometimes try to scare people into thinking that bad things will happen if you don't use their product.
Fear
Prizes
Call to Action
Repetition
Tags
CCSS.RI.3.5
CCSS.RI.4.5
CCSS.RI.4.8
CCSS.RI.5.5
CCSS.RI.5.8
3.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Informing you about how the product helps you.
Sense appeal
Fear
Humour
Claim
Tags
CCSS.L.4.6
CCSS.RI.3.4
CCSS.RI.4.4
CCSS.W.4.2D
CCSS.W.5.2D
4.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
This ad uses
Claim
Must have
Repetition
Humour
Tags
CCSS.RI.3.5
CCSS.RI.4.5
CCSS.RI.4.8
CCSS.RI.5.5
CCSS.RI.5.8
5.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
This ad uses
Sense appeal
Humour
Sales and Price
Game
Tags
CCSS.RI.3.5
CCSS.RI.4.5
CCSS.RI.4.8
CCSS.RI.5.5
CCSS.RI.5.8
6.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
What technique is being used in this image?
Must Have
Sense Appeal
Humor
Fear
Tags
CCSS.RI.3.5
CCSS.RI.4.5
CCSS.RI.4.8
CCSS.RI.5.5
CCSS.RI.5.8
7.
MULTIPLE SELECT QUESTION
5 mins • 1 pt
What technique is used in this image?
Sense Appeal
Testimonies/Endorsements
Fear
Repetition
Tags
CCSS.RI.3.5
CCSS.RI.4.5
CCSS.RI.4.8
CCSS.RI.5.5
CCSS.RI.5.8
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