Logical and Emotional Appeal

Ethical appeal; convince the audience of character or credibility, prove worth listening to

• Ethos

• Logos

• Pathos

• Rhetorical Question

Emotional appeal; persuade audience by appealing to emotions; used with tone of voice, anecdotes, and moving examples

• Ethos

• Logos

• Pathos

• Repetition

Logical appeal; convince audience by reason or logic by citing stats or facts, using analogies, and having a reasonable argument

• Ethos

• Logos

• Pathos

• Personal Pronouns

Which persuasive technique best fits the following: I believe we will succeed. I believe we will prosper. I believe one day we will be together. I believe.

Which persuasive technique best fits the following: We came together to fight this, and we will not fail until one of us decides it is over; then we fail as a whole.

Which persuasive technique best fits the following: 4 out of 5 dentists trust Colgate toothpaste.

Which persuasive technique best fits the following: Approximately 48% more pets are adopted in December than any other month.

In the show, The Office, when Michael Scott shows his ¨World´s Best Boss¨ mug from Spencer´s gifts, this is using...

• Logos

• Ethos

• Pathos

The persuasive technique of __ is seen in The Office when Dwight states "Those mushrooms are poisonous, Michael!"

• Ethos

• Logos

• Pathos

• Repetition

On The Office, if Ryan the Temp ever endorsed anything, or thought something was cool, so did Michael. This demonstrates...

• Logos

• Ethos

• Pathos