Bandwagon Snob Appeal Testimonial Emotional Appeal Repetition

“The best coffee for the best you”

• Plain folk

• Glittering Generalities

• Transfer

“Lemonade, just like grandma used to make”

• Plain folks

• Testimonial

• Bandwagon

"Open the happy can"

• Emotional Appeal

• Snob Appeal

• Scientific Approach

“Over 100 billion served. Buy yours now”

• Bandwagon

• Testimonial

• Card Stacking

“Say no to ANNOYING track pad clicks”

• Name Calling

• Bandwagon

• Transfer

“NON-TRANS FAT Milk”

• Card Stacking

• Testimonial

• Transfer

“I go for simple and timeless bag styles that have surprising modern touch.”

• Testimonial

• Snob Appeal

• Bandwagon

“The poll show our candidate is

ahead.”

• Scientific Approach

• Plain Folk

• Repetition

“When only the very best will do, buy.”

• Snob Appeal

• Bandwagon

• Card Stacking

Sale! Sale! Sale!

• Repetition

• Emotional Appeal

• Transfer