Understanding Media and Culture

It is is a generic term for all human-invented technology that extends the range, speed, or channels of communication (Griffin, 2012).

• media

• digital

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A form of media that is consisting of paper and ink, reproduced in a printing process that is traditionally mechanical

• print media

• broadcast media

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Media such as radio and television that reach target audiences using airwaves as the transmission medium

• Digital Media

• Broadcast Media

It is also know as new media.

• Digital Media

• Broadcast Media

Rapid expansion of global communications can be traced back to the mechanical advancements of technologies during the 18th/19th centuries,

• TRUE

• FALSE

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He coined the term “global village” in 1964.

• Marshall McCLuhan

• Marshall McLuhan

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This takes place when a country dominates others through its media exports, including advertising messages, films, and television and radio programming.

• Cultural Imperialism

• Media Culture

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This is the development of new culture by merging two or more than two different cultures through a period of contact and interaction.

• cultural hybridization

• cultural homogenization

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Cultural homogenization is an aspect of cultural globalization, which refers to the reduction in cultural diversity.

• TRUE

• FALSE

In the twentieth century, global media simply means technology/digital media.

• TRUE

• FALSE

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