What does audience analysis study?

• How media affects language

• How different groups consume and interpret media

• The history of media production

• The economic impact of media

Who proposed the Encoding-Decoding Model?

• David Morley

• Jean Baudrillard

• Stuart Hall

• Marshall McLuhan

What does the Uses and Gratifications Theory focus on?

• The historical context of media

• The active choice of media by audiences

• The economic benefits of media

• The passive consumption of media

What is the Hypodermic Needle Model associated with?

• Active audience participation

• Direct influence of media on passive audiences

• Cultural representation in media

• Media's role in education

What concept did Marshall McLuhan introduce?

• The medium is the message

• Social change through media

• Cultural homogenization

• Media convergence

What does hyperreality refer to?

• A blend of different media forms

• Reality replaced by media-generated simulations

• The evolution of language through media

• The impact of media on food habits

What is one positive impact of media on society?

• Education and awareness

• Misinformation

• Privacy concerns

• Cultural erosion

What does subjectivity refer to in media studies?

• The economic impact of media

• The collective understanding of media

• The way individuals perceive the world

• The historical context of media texts

What is the primary focus of reception studies?

• The production of media texts

• The historical development of media

• The interaction between audiences and media texts

• The economic analysis of media

What does the term 'polysemy' refer to?

• The economic impact of media on society

• The singular meaning of media texts

• The capacity of media texts to generate multiple interpretations

• The historical context of media production