Rhetorical Appeals: Logos, Pathos, Ethos, and Kairos

Who is the person credited for creating the three methods of persuasion?

• Dante

• Plato

• Aristotle

• Socrates

the ethical appeal is based on the character, credibility, or reliability of the writer

• ethos

• pathos

• logos

• kairos

the emotional appeal, appeals to an audience's needs, values, and emotional sensibilities

• ethos

• pathos

• logos

• kairos

the appeal based on logic or reason

• ethos

• pathos

• logos

• kairos

Which type of persuasive appeal is MOST present in the following advertisement?

• ethos

• pathos

• logos

• kairos

Which type of persuasive appeal is MOST present in the following advertisement?

• ethos

• pathos

• logos

• kairos

Which type of persuasive appeal is MOST present in the following advertisement?

• logos

• pathos

• ethos

• kairos

Which type of persuasive appeal is MOST present in the following advertisement?

• ethos

• logos

• pathos

• kairos

Which type of persuasive appeal is MOST present in the following advertisement?

• ethos

• pathos

• logos

• kairos

An advertisement that uses ___________ will try to get you to see the company as reliable, honest and credible.

• kairos

• pathos

• ethos

• logos