The Three Appeals

A child is shown covered in bug bites after using an inferior bug spray.

What persuasive technique is applied here?

• Appeal to Reason

• Appeal to Credibility

• Appeal to Emotions

Tiger Woods endorses Nike.

What persuasive technique is applied here?

• Appeal to Reason

• Appeal to Credibility

• Appeal to Emotions

Sprite Zero is 100% sugar-free.

What persuasive technique is applied here?

• Appeal to Reason

• Appeal to Credibility

• Appeal to Emotions

A commercial shows an image of a happy family in a theme park.

What persuasive technique is applied here?

• Logos

• Ethos

• Pathos

Cardiologists recommend Ecotrin more than any other brand of aspirin.

What persuasive technique is applied here?

• Logos

• Ethos

• Pathos

Panadol provides up to 8 hours of continuous pain relief.

What persuasive technique is applied here?

• Logos

• Ethos

• Pathos

Miley Cyrus appears in Oreo advertisements.

What persuasive technique is applied here?

• Appeal to Reason

• Appeal to Credibility

• Appeal to Emotions

People who need more energy drink Red Bull Energy Drink.

What persuasive technique is applied here?

• Logos

• Ethos

• Pathos

A magazine advertisement shows people smiling while cycling.

What persuasive technique is applied here?

• Appeal to Reason

• Appeal to Credibility

• Appeal to Emotions

A 32-oz. bottle of Top Detergent holds enough to wash 32 loads.

What persuasive technique is applied here?

• Appeal to Reason

• Appeal to Credibility

• Appeal to Emotions