Analyzing Advertisements
Authored by Margaret Anderson
English
9th - 12th Grade
CCSS covered
Used 2+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
AIDA is an acronym that stands for...
Attention
Interest
Desire
Action
Attention
Intrigue
Desirability
Acquire
Attract
Invest
Draw
Attain
Action
Interest
Desire
Attention
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who is the target market for this advert? Choose the most correct answer.
Everyone
Chocolate lovers
Superheroes
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.5
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the copy in this advert?
The hands
The box
The colour purple
The wording
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.8
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What element creates DESIRE in the audience?
The hands
The purple colour
The box of chocolate
The shape of the advert
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.5
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a SLOGAN?
An image used to represent your brand
A short phrase that helps the audience remember the brand or product
An announcement promoting a product
The same thing as a logo
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.5
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the SLOGAN in this advert?
big. beefy. bliss.
i'm loving it
Big Mac
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.5
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who is the target market for this audience
People who enjoy the outdoors
Ship rescue companies
People looking for a powerful car
People looking to explore the arctic
Tags
CCSS.RI. 9-10.9
CCSS.RI.11-12.9
CCSS.RL.11-12.2
CCSS.RL.8.2
CCSS.RL.9-10.2
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