Market Surveys & Business Etiquette

Market surveys are used to gather information about consumer:

• Preferences

• Tax returns

• Travel history

• Medical records

How should questions be written according to the document?

• Long and detailed

• Concise

• Complex

• Ambiguous

Which type of data is quicker to complete and analyze?

• Qualitative Data

• Quantitative Data

• Experimental Data

• Theoretical Data

Which of the following is a typical result of quantitative data analysis?

• Emotional responses

• Averages

• Personal stories

• Artistic interpretations

Which of the following is a method of distributing surveys in person?

• Email a word or fillable pdf

• Meet respondents in person

• Share a link to an electronic survey

• Email a link to an electronic survey

What is a method of distributing surveys electronically?

• Hand out paper copies

• Mail paper copies

• Email a link to an electronic survey

• Meet respondents in person

Which method of survey distribution involves using a digital document?

• Hand out paper copies

• Email a word or fillable pdf

• Meet respondents in person

• Calls or videoconferences

What is a group of companies that work together to support the people and industries

in a geographical area?

• Business Community

• Union

• Central Hub

• Business Family

What is a tool that is used to investigate a product or service in a geographical area, including consumer needs and preferences?

• SMART Goal

• Marketing Survey

• Needs Assessment

• Profitability Chart

The following are all modes of professional communication except...

• Phone

• Email

• In-Person

• Text