Which of the following is an example of the 'bandwagon' advertising technique?

An ad stating 'Join the millions who love this product!'

A commercial showing a celebrity using a product

A testimonial from a satisfied customer

A detailed comparison of two products

What is the primary purpose of using 'emotional appeal' in advertising?

To evoke feelings that influence consumer behavior

To provide factual information about a product

To create a logical argument for buying a product

To compare the product with competitors

In the context of advertising, what does the term 'target audience' refer to?

The group of people most likely to buy a product

The creators of an advertisement

The celebrities endorsing a product

Advertising Techniques

Quiz

•

English

•

7th Grade

•

Practice Problem

•

Medium

•

CCSS

RI.7.5, RI.7.8, RI.6.8

+3

Standards-aligned

Sarah Williams

Used 1+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This ad uses

bandwagon

fear

bribery

humor

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This ad uses

maybe

repetition

experts

beautiful people

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This ad uses

bribery

bandwagon

fear

association

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This ad uses

testimonials

experts

association

explicit claims

Tags

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This ad uses

celebrities

plain folk

intensity

maybe

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This ad uses

intensity

repetition

warm and fuzzy

humor

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This ad uses

warm and fuzzy

beautiful people

repetition

bribery

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

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