Advertising Technique

This ad uses

• intensity

• repetition

• warm and fuzzy

• humor

This ad uses

• warm and fuzzy

• beautiful people

• repetition

• bribery

This ad uses

• maybe

• fear

• explicit claims

• bandwagon

This ad uses

• intensity

• humor

• experts

• plain folk

This ad uses

• bandwagon

• bribery

• beautiful people

• warm and fuzzy

That's chocolate! This ad uses (Choose two.)

• testimonial

• plain folk

• humor

• maybe

This ad uses

• explicit claim

• association

• testimonial

• humor

What Persuasive Technique is being used?

• Bandwagon

• Avant Garde

• Weasel Words

• Testimonial

What Persuasive Technique is being used to influence you to purchase this brand of makeup?

• Transfer

• Ethos

• Pathos

• Bandwagon

What Persuasive Technique is being used? Look closely at ALL of the words...

• Ethos

• Rhetorical Question

• Unique Claim

• Weasel Words